How a small idea grew into a global movement celebrating craftsmanship and conscious consumption.
Photo by Dylan Gillis on Unsplash
In 2018, our founder Maya Chen traveled to Oaxaca, Mexico, where she met Rosa—a third-generation potter whose family had been creating black clay ceramics for over a century.
Rosa's work was extraordinary, yet she struggled to reach customers beyond local markets. Meanwhile, mass-produced imitations of traditional crafts flooded online marketplaces, undercutting artisans and erasing the stories behind their work.
Maya returned home with Rosa's vases—and a mission. What if there was a marketplace that celebrated the makers behind the objects? A platform where buying a piece meant supporting a family, preserving a tradition, and owning something with genuine soul?
The values that shape every decision we make.
Every product has a maker. We share their stories, show their faces, and ensure you know exactly who benefits from your purchase.
We publish exactly how every dollar is distributed. No hidden fees, no mystery markups. You see where your money goes.
Carbon-neutral shipping, plastic-free packaging, and partnerships with makers who prioritize sustainable materials.
We curate, we don't collect. Each artisan is carefully vetted. If it doesn't meet our standards, it doesn't make it to our marketplace.
Artisans set their own prices. We take a flat 25% commission—one of the lowest in the industry—so makers keep more of what they earn.
We actively fund apprenticeships and documentation projects to ensure traditional techniques survive for future generations.
Milestones from a small startup to a global community.
Launched with 12 artisans from 3 countries. First year revenue: $47,000.
Expanded to 150 artisans. Featured in Kinfolk magazine. Opened first pop-up in Brooklyn.
Sales doubled as people sought meaningful home goods. Launched virtual studio tours.
Achieved B-Corp certification. Reached 1,000 artisan partners. Launched Artisan Development Fund.
Opened European fulfillment center. Partnered with 50+ countries. $3.5M paid to artisans.
Crossed 100,000 customers. Launched Aurora Membership program. Zero-plastic shipping achieved.
2,500+ artisans. 52 countries. Building the world's most ethical marketplace for handmade goods.
A diverse group united by a shared passion for craftsmanship.
Founder & CEO
Former Etsy product lead. Obsessed with Mexican folk art and sustainable business models.
Chief Operations Officer
Supply chain expert. Previously built logistics networks for fair trade coffee cooperatives.
Head of Artisan Relations
Anthropologist turned business connector. Speaks five languages, including three indigenous dialects.
Creative Director
Award-winning photographer. Documents maker stories through his lens.
Numbers that represent real change in artisan communities.
The people who make Aurora possible.
"Before Aurora, I sold at local markets and barely covered my material costs. Now I ship to customers in Japan, Germany, Australia. My children can go to university. This partnership changed my family's future."
"My grandmother taught me to weave when I was seven. I thought this skill would die with my generation—no one wanted handmade anymore. Aurora proved me wrong. Young people want authentic craft."
"The virtual studio tour feature brought visitors into my workshop from around the world. People see me work, they understand why handmade takes time, and they value the craft differently."
"What I love most is the community. Aurora connects artisans with each other. I've learned techniques from makers on three continents. We share, we grow, we celebrate together."
Every purchase is a vote for the world you want to live in. Shop with purpose. Support real makers.